About MustBook

As Ireland’s first Corporate Booking Agent, MustBook has lead the way for many years.

Our industry leading knowledge and professionalism combined with our proactive and ‘can do’ attitude reassures our clients of a seamless and streamlined booking process.

Our founding directors, having had 25 years experience in senior management roles, in both global blue chip companies as well as independent and group hotels identified a gap in the market for a dedicated corporate hotel booking agency. From a single corporate enquiry in 2006 Mustbook has evolved into a global company placing business all over the world and priding itself on bringing international business into Ireland.

MustBook’s innovative Hotel Management Programme offers savings of up to 26% annually. There are no contracts or set up fees. Availing of our negotiated corporate rates will optimise your savings and reduce your travel costs significantly. The savings continue as MustBook frees up your personnel’s valuable time lost to administration because time saved is money saved.

25+ year industry experience
Global Reach – offices in 3 countries
Ireland’s Leading Corporate Booking Agent
Hotels in 85,000+ destinations worldwide

Management Team

<b>Anne O'Toole-Cotter</b>
Anne O'Toole-CotterManaging Director
Anne is the founding Director of MustBook and is a dynamic driving force, focussing on the continued success and growth of the company she set up almost 15 years ago. Anne is based between our Global Head Office in Ireland and our US Office in Boston.
<b>Cathal O'Toole</b>
Cathal O'TooleSales Manager
With a wealth of sales experience over the past 20 years, Cathal is focussed on domestic and international business development. He excels at understanding our clients’ requirements and matching those to the extensive services MustBook provides.
<b>Deirdre Bennett</b>
Deirdre BennettMarketing Manager
Deirdre heads up our Marketing Department. One of her key strengths is managing supplier relations for MustBook, continuing to develop our long-standing relationships with hotels and venues worldwide. She is passionate about developing and maintaining the high level of service our clients have come to expect from us.